CAMPAIGNS
P&G HBCYOU
Role - Senior Creative Manager & Senior Creative Producer
Objective - Source, direct, and manage creative agencies to deliver creative assets and experiential marketing for P&G brands across 11 HBCU stops nation wide. Build brand awareness and drive sales within content, experiential activations, and retail partnerships. Ensure all deliverables align wit P&G / P&G sub-brands brand guidelines.
VICE MEDIA - REFINERY29
Role - Senior Creative Manager & Marketing Manager
Objective - Create a 360 campaign and a 2 day festival reclaiming black joy, powering black success, ignite social sharing, and R29 Unbothered’s 5 year anniversary.
ITA - LEISURE SEASON
Role: senior Marketing Manager
Objective: Manage marketing team and efforts on campaigns, B2B partnerships , social assets, and newsletters. Creative Direct B2B marketing assets and experiential activations
HOMAGE YEAR - SOCIAL
Role - Co - Creative Director
Objective - Create social campaign photos and video to highlight the hype around Homage Year’s iconic bags
Platforms - TikTok, Instagram
CÉCRED - SOCIAL CAMPAIGN
Role - Art Direction & Movement Direction
Objective - Create a social campaign with A-list influencers for Beyoncé’s hair care line Cécred
Platforms - TikTok, Instagram